Adworld Internet Marketing
Portfolio overview

1.      Highest spending account in 2021

Below you can see the screenshot of my biggest account for 2021. 900k EUR cost with ROAS of 5.9

2.      Kardena:

30 days before start of optimization (ads were run by full-service agency)

30 days after we started

Last 30 days (we expect 30% growth of conversion numbers with 90 days conversion window).

-Currently we are spending 23k per week, making 75k revenue (over 320k per month in revenue)

October 2024 we spent over 107k with ROAS of 3.4

November 2023 – First time day in history over 30k (first day of BF sale)

-Continue to improve ROAS

-Achieve more revenue with less cost.

-We are close to 3x in revenue per month since beginning

3.    Kardena.eu international Expansion

• Goal was to expand brand into other European markets. We started with 1 small (Slovenia) and 1 big (Poland).
• We translated the English content to both languages, improved structure of the page and created google ads campaigns for both markets + English campaign for rest of Europe
• Starting point was 19k revenue in 2024, optimisation started in FEB 2025

• Already in FEB25, we did over 6k of revenue

• MAR25 we did over 20k revenue, beating last whole year’s revenue

• Both targeted countries, saw almost 10x in sales compared to FEB

4.    Hisa-Kovin (lead gen)

Hisa-Kovin.com – Metal and Inox Fences Manufacturer (Slovenia)

Client’s Request: The client approached us with straightforward instructions: “We want more leads. Do what you have to.” No detailed requirements, just complete trust and freedom—a dream scenario!

Our Actions:

• ✅ Full website redesign, delivering a fresh, modern online presence
• ✅ Development of lead-generation optimized landing pages
• ✅ Creation of new, SEO-optimized content pages
• ✅ Improved website structure and navigation for better user experience
• ✅ Conversion flow optimization
• ✅ Launch and management of strategic Google Ads campaigns

Results Achieved:

• 🌟 Increased SEO impressions dramatically—from 30 daily impressions in October to a steady 700-800 daily impressions currently
• 🌟 Achieved Page 1 ranking for multiple highly competitive industry keywords
• 🌟 Reduced Cost Per Acquisition (CPA) to just €12 for high-season home-building sector leads

Leads Growth (Monthly):

• 📈 December: 7 leads
• 📈 January: 18 leads
• 📈 February: 34 leads
• 🚀 March: 167 leads (nearly 5x month-over-month growth!)
• 📈  April 235 leads
• 📈  May 235 leads
•  

5.    Bezahlbare Blumen

Flower e-commerce shop in Germany. They also for long time had low budget and steady sales. After we optimized campaigns and convinced them to spend more, revenue doubled!

Currently they have 700-800% ROI and constantly stable sales.

60% of their revenue comes from Google Ads.

SEP 2021:

May 2022

Despite end of COVID and shift back to in-store shopping, website is constantly growing, gaining more market share and is becoming one of top flower resellers in Germany.

Current Setup:

-ROAS between 6 and 7!

In October-November 2024 we managed to get another push mainly out of PMAX campaigns

• Despite lower budget (capped below 50% of possible impressions) – this is the maximum what they can ship we see:

-more than 30% YOY reduction of cost, 22% more revenue

-ROAS over 13!

6.    Sivalna –tehnika

The biggest sewing machine reseller in Slovenia. I started to work with them in May 2017. After 1 Month, they reached biggest income, since they measure conversions.

Below are data from April 2020. Despite COVID, we saw enormous growth in online sales:

-compared to April 2019 we got 160% more users

-cost went up by 125%

-they had over 300% growth in sales and revenue

Data from Q4 2020 (Covid impact – physical store closed) and Q4 2019

-70% click growth in 1 year
-113% sales growth
-121% revenue growth
-same ROI as last year, though budget increased for more than 100% and click price for almost 30%

Currently, they have ROAS between 8 and 9

7.    APESA.ch

E-commerce shop with children’s toys and Christmas lights. Data from Q2 & Q3 2020, compared to same period in 2019 (they were managing adwords alone back then)

-138% growth in users

-85% higher costs

-22% lower CPC

-350% more conversions

-221% more revenue

In the season of 2021 (March – August) we managed to increase revenue by 37.75%, despite 2021 being worse for the industry as 2020 (biggest sales happened during covid lockdowns)

Apesa Weihnactsbeleuchtung

They are selling Christmas lights in Switzerland. Here are data from Q4 of 2020 VS 2019

-173% more clicks
-391% more users
-395% more sales
-290% more revenue

Latest data (October 2021)

-ROI 410% – one of the highest so far.

YOY growth OCT 2020/21

8.    Helden Tragen

Baby online shop. Data for Q4 of 2020 VS Q4 of 2019

-336% more clicks

-809% more users

-300% more sales

-650% more revenue

Current setup (DEC 2023):

• ROAS of 4 – 4.5

9.    Limasbaby:

Baby carrier retailer in Germany. They work with us for more than 3 years.

Comparison through the years – September data:

SEP 2019

SEP 2020

-we managed to convince them to rise budgets and invest more into non-brand campaigns

SEP 2021

10.                       Caretronic – Lead gen

Very niche segment of Nurse Call Systems. The challenge was a high CPC, compared to E-Commerce. Quality of the leads is therefore very important.

Data shown is Feb2023-Nov2023 VS Feb-Nov2022

-Despite going away from Branding campaigns (display, Youtube), they massively increased their results:

-80% higher account spend.

-95% more conversions, with better quality as previous year

-lower CPA

In the same time, they got more leads through SEO

Current results 24.01. – 22.02.2024 VS 2023:

SEP 2024 VS 2023

-300% more leads as previous year

-CPA less than 10% higher as last year despite 3x higher budget

 

11.                       Other customers:

EUROSENDER SARL (in Q4 of 2020 they had 350% more clicks, 280% more sales and 327% more revenue as Q4 of 2019)

12.                       SEO Results:

Hisa-kovin.com

• Starting with just over 60-70 impressions per day in OCT24 going up to 700-800 in MAR, APR 2025. We have many competitive keywords on page 1 of Google. 8x more clicks in the past 3 months as before, 14 avg. positions gained

Stular.com

Client made a new website and joined 2 domains into one. Developers didn’t know basic SEO and forgot to make 301 from the old to new URLs. Therefore, client lost 80% of traffic and REVENUE.

We took the following steps: Identify old URLs and New URLs, create proper 301 re-directs, suggest better website Title, Meta description and made sure Google is indexing website properly. 

Results:

• 300% more impressions in only 3 months, compared to 3 months before
• 80% more clicks compared to previous period

After just 3 months, the customer got back all his lost traffic and recovered a big portion of his revenue.

Vrtneute24

We improved UX, Categories, added new products, created content and made technical SEO Optimisation.

Results:

Last 3 months compared to previous year 

• Impressions grew by 80%
• Clicks grew by 55%

Client A

Client B

The results of our work are normally visible after only 1 month.
You can expect:

-higher CTR

-lower CPA*

-less bounced users

-many cases of reduced CPC

-higher conversion rates*

-higher ROAS*

*if conversion tracking is working

This are internal data, only intended to present our work. It’s strictly forbidden to distribute this document!

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