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Every business aiming to succeed online faces the question: Google Ads or SEO? The answer is simple – both! Google Ads delivers quick results, while SEO ensures long-term visibility and reduces advertising costs. Together, they can create a powerful strategy that boosts traffic, conversions, and brand awareness.
In this article, we’ll explain how Google Ads can improve SEO results, how SEO contributes to the effectiveness of Google Ads campaigns, why combining both strategies is beneficial, and whether it makes sense to handle SEO on your own or hire a professional. Finally, we’ll compare the advantages of hiring an agency vs. working with a freelancer to manage your Google Ads campaigns.
1. How Can Google Ads Improve SEO Rankings?
Google Ads does not directly impact SEO, as paid ads do not improve a website’s organic ranking. However, Google Ads can indirectly support SEO optimization in several ways:
a) Increased Website Traffic
More visitors on your site means a higher chance that users will share your content or return in the future.
A larger volume of data allows for better analysis of user experience and more effective adjustments to your SEO strategy.
b) Testiranje ključnih besed za SEO
Google Ads allows for quick testing of keyword effectiveness.
Successful keywords from ads can be used to optimize your SEO content.
c) Increasing Brand Awareness
If users frequently see your ads and later click on your website organically, it will positively impact your CTR (click-through rate), which is an important SEO factor.
💡 Example: A company using Google Ads to generate traffic discovered that users converted the most through specific keywords. They then incorporated these keywords into their SEO strategy, which led to higher organic rankings.
2. How Does SEO Improve the Effectiveness of Google Ads Campaigns?
SEO and Google Ads complement each other. A strong SEO strategy can lower advertising costs and improve the return on ad spend (ROAS) of your Google Ads campaigns.
a) Boljša ocena kakovosti (Quality Score)
Google evaluates ad landing pages — if they are well-optimized for SEO, the ads will have a lower CPC (cost per click).
Faster page loading, better content, and clear navigation contribute to a higher Quality Score.
b) Greater Domain Authority
Pages that are well-optimized and have high domain authority will earn greater trust from Google.
Ads that lead to such pages will perform better and have a higher conversion rate.
c) Organic and Paid Presence Together Drive a Higher CTR
If you appear in both paid and organic search results at the same time, you increase the chances that users will click on your link.
💡 Example: An e-commerce store that invested in both SEO and Google Ads found that the combination of both strategies delivered 20% more conversions than using either method alone.
3. Why Is It Smart to Combine Google Ads and SEO?
Companies that use both have a significant competitive advantage. Here are the main reasons why:
✅ Fast and Long-Term Results – Google Ads delivers instant conversions, while SEO steadily builds long-term traffic.
✅ Lower Cost-Per-Click – Well-SEO-optimized pages have a higher Quality Score, resulting in lower CPC.
✅ Stronger Brand Positioning – Presence in both paid and organic search results boosts brand visibility.
✅ More Data for Optimization – Data from ads supports your SEO strategy and vice versa.
4. Can You Do SEO Yourself or Is It Better to Hire a Professional?
SEO is a long-term process that requires a great deal of technical knowledge. While you can handle basic optimization on your own, working with a professional is recommended for truly effective results.
When Can You Do SEO Yourself?
If you have basic knowledge of keywords, technical SEO, and content writing.
If you have time to continuously monitor algorithm updates and changes.
When Is It Better to Hire an SEO Expert?
If you want faster and long-term results.
If you have strong competition and want to outrank your competitors.
If you want to focus on your business instead of spending hours on optimization.
5. Google Ads Agency or Freelancer – Which Should You Choose?
| Aspect | Google Ads | Agency Freelancer |
|---|---|---|
| Expertise | Wide range of specialists | Specialized individual |
| Access to Tools | Advanced analytics and tools | Limited tools |
| Flexibility | Less flexible strategy | Adapted to individual needs |
| Cost | Higher cost | Often a more affordable option |
| Scope of Services | Comprehensive strategy | Focus on a specific area |
| Communication | Formal process | Direct and flexible approach |
Conclusion
Google Ads and SEO are the ultimate combination for growing any business. Google Ads delivers fast results, while SEO builds long-term presence and reduces advertising costs. If you want optimal results, consider working with professionals — they can save you both time and money.
For professional management of your Google Ads campaigns and SEO optimization, visit our website: AdWorld Services 🚀.