Moves are often booked last-minute and highly price-driven – the market is full of comparison portals and budget operators. Compete only on price and you join a race to the bottom. Google Ads instead win you the more lucrative enquiries: corporate moves, long-distance moves and full-service jobs. This guide shows how to qualify enquiries and filter out price-shoppers early.
In brief
- Separate domestic, corporate and long-distance moves – value and intent differ sharply.
- Qualify early: date, volume, from/to address, extra services.
- Compete on service and reliability, not just price.
- The conversion is the quote request (call or form).
- Proximity of the date drives urgency – last-minute enquiries are valuable if you have capacity.
What customers search for
| Type | Example searches | Value | Conversion |
|---|---|---|---|
| Local domestic move | “moving company [city]” | medium | Enquiry |
| Long-distance | “move to [city] company” | high | Call/enquiry |
| Corporate move | “office relocation” | very high | Enquiry |
| Full service | “move with packing service” | high | Enquiry |
Filter out price-shoppers
Not every enquiry is worth the effort. Exclude searches aimed at pure comparison portals, self-drive hire vans or rock-bottom prices. Instead put your service front and centre: firm dates, insured goods, experienced crews. That wins customers who value reliability over the last euro.
Qualify enquiries
A solid quote needs information. Ask in the form for the move date, approximate volume (room count/cubic metres), from and to address, and extra services (packing, furniture assembly, storage). That produces matching quotes faster and spots high-value long-distance and corporate moves immediately.
Landing page and measurement
- A heading by type and area (“Moving company in [city] – fixed-price quote”).
- Services, insurance, reviews, example prices/process.
- A qualifying form with date, volume and addresses; phone number up top.
Measure calls and enquiries together and separate domestic, long-distance and corporate conversions, because their value differs. Link enquiries to jobs won.
Where Meta helps movers
Moves arise situationally and are searched on Google – the main channel. Meta can complement for awareness, reaching corporate clients and seasonal peaks (term starts, year-end).
Frequently asked questions
How do I escape the price war?
By advertising on service, reliability and insurance and excluding pure budget and portal searches. That wins customers who value quality.
How do I qualify enquiries?
Through a form with date, volume, from/to address and extra services – producing matching quotes faster.
Which moves are most valuable?
Corporate and long-distance moves and full service. Steer most budget there.
Are last-minute enquiries worth it?
Yes, if you have capacity. Date-near searches are urgent and convert quickly.
Which conversion matters?
The quote request, separated by domestic, long-distance and corporate and linked to jobs won.
Google or Meta?
Google is the main channel for acute move searches. Meta complements for awareness and corporate clients.
Related services
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