\n| Doors<\/td>\n | “front door fitted”<\/td>\n | high<\/td>\n | Measure-up<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nUse incentives as the entry point<\/h2>\nMany window projects start with a question about energy-retrofit incentives. Pick it up factually (“window replacement incl. grant guidance”) and explain the process on the landing page – but do not promise fixed grant amounts without assessment, as the rules change.<\/p>\n Win on advice, not on price<\/h2>\nOnline sellers and hardware stores win the pure price comparison. Put front and centre what you do better: advice on insulation and security, proper installation, measure-up and warranty. Exclude pure price and DIY searches with negative keywords.<\/p>\n Qualify enquiries<\/h2>\nA measure-up ties up a team member for hours. Ask for the number of windows, property type, postcode and timeframe in the form, so you spot large projects and filter out small, unprofitable enquiries early. Limit targeting to the profitable radius.<\/p>\n |