\n| Pure research<\/td>\n | “is solar worth it”<\/td>\n | low<\/td>\n | Newsletter\/download<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Steer budget toward purchase-ready searches. Capture pure research more cheaply via guide content and SEO, not expensive clicks.<\/p>\n Qualify leads before sales picks up the phone<\/h2>\nThe most expensive enquiry is the one that never becomes a job. Filter early:<\/p>\n \n- Exclude terms that signal renting, DIY or job-seeking (“grant application”, “jobs”, “training”).<\/li>\n
- Ask for homeowner\/roof, postcode and timeframe in the form.<\/li>\n
- Limit targeting to your installation area – actual presence.<\/li>\n<\/ul>\n
Google search enquiries usually beat bought-in portal leads, because the prospect actively searched for you and lands with you exclusively.<\/div>\n Make the long sales cycle measurable<\/h2>\nWeeks pass between first enquiry and signature, with a site visit and a quote in between. Define intermediate steps as micro-conversions (call-back request, sample-calculation download, booked appointment) so Google gets enough signals to learn, and feed signed jobs back as an offline conversion.<\/p>\n Communicate incentives and prices correctly<\/h2>\nIncentives and tax benefits are strong arguments – state them factually and accurately. Avoid bait prices (“system from €0”) and dubious payback promises; they attract price-shoppers and are exposed to challenge.<\/p>\n |