{"id":4761,"date":"2025-02-19T11:12:38","date_gmt":"2025-02-19T11:12:38","guid":{"rendered":"https:\/\/www.adworld.si\/creating-or-optimizing-an-online-store-checklist\/"},"modified":"2025-04-19T12:21:06","modified_gmt":"2025-04-19T12:21:06","slug":"creating-or-optimizing-an-online-store-checklist","status":"publish","type":"post","link":"https:\/\/www.adworld.si\/en\/creating-or-optimizing-an-online-store-checklist\/","title":{"rendered":"Creating or Optimizing an Online Store \u2013 Checklist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4761\" class=\"elementor elementor-4761 elementor-4441\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4f31d e-flex e-con-boxed e-con e-parent\" data-id=\"5f4f31d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91c560b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"91c560b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContent\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__91c560b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__91c560b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__91c560b\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ec948 e-flex e-con-boxed e-con e-parent\" data-id=\"26ec948\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94d9f79 elementor-widget elementor-widget-text-editor\" data-id=\"94d9f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"70\" data-end=\"298\">Running a successful <strong data-start=\"86\" data-end=\"100\">online store<\/strong> requires more than just an attractive website design. It takes a combination of <strong data-start=\"180\" data-end=\"295\">speed, search engine optimization (SEO), excellent user experience (UX), and conversion rate optimization (CRO)<\/strong>. <\/p><p data-start=\"300\" data-end=\"426\">In this blog, you&#8217;ll find <strong data-start=\"324\" data-end=\"352\">a comprehensive checklist<\/strong> to help you <strong data-start=\"372\" data-end=\"423\">create or improve your online store<\/strong>.<\/p><hr data-start=\"428\" data-end=\"431\"><h2 data-start=\"433\" data-end=\"483\">\u2705 <strong data-start=\"438\" data-end=\"481\">1. Choosing the Right E-Commerce Platform<\/strong><\/h2><p data-start=\"485\" data-end=\"585\">The first step is choosing the right <strong data-start=\"515\" data-end=\"542\">e-commerce platform<\/strong> that fits your needs and budget.<\/p><table data-start=\"587\" data-end=\"1221\"><thead data-start=\"587\" data-end=\"638\"><tr data-start=\"587\" data-end=\"638\"><th data-start=\"587\" data-end=\"604\"><strong data-start=\"589\" data-end=\"602\">Platform<\/strong><\/th> <th data-start=\"604\" data-end=\"621\"><strong data-start=\"606\" data-end=\"619\">Advantages<\/strong><\/th> <th data-start=\"621\" data-end=\"638\"><strong data-start=\"623\" data-end=\"635\">Disadvantages<\/strong><\/th><\/tr><\/thead><tbody data-start=\"686\" data-end=\"1221\"><tr data-start=\"686\" data-end=\"815\"><td><strong data-start=\"688\" data-end=\"699\">Shopify<\/strong><\/td> <td>Easy to use, built-in hosting, speed, security<\/td> <td>Monthly costs, limited customization without coding<\/td><\/tr><tr data-start=\"816\" data-end=\"971\"><td><strong data-start=\"818\" data-end=\"833\">WooCommerce<\/strong><\/td> <td>SEO-friendly, no monthly costs (except hosting), flexible<\/td><td> Requires more technical knowledge, slower for larger stores<\/td><\/tr><tr data-start=\"972\" data-end=\"1099\"><td><strong data-start=\"974\" data-end=\"986\">Shopware<\/strong><\/td> <td>Good UX, suitable for larger stores, advanced features<\/td> <td>Less flexible than WooCommerce, development needed<\/td><\/tr><tr data-start=\"1100\" data-end=\"1221\"><td><strong data-start=\"1102\" data-end=\"1139\">Custom (Laravel, Next.js, Vue.js)<\/strong><\/td> <td>Best speed, flexibility, excellent UX<\/td> <td>More expensive and longer development time<\/td><\/tr><\/tbody><\/table><p data-start=\"1223\" data-end=\"1239\">\ud83d\udca1 <strong data-start=\"1226\" data-end=\"1236\">Tip:<\/strong><\/p><ul data-start=\"1240\" data-end=\"1467\"><li data-start=\"1240\" data-end=\"1315\"><strong data-start=\"1242\" data-end=\"1258\">For beginners<\/strong>: Shopify is the best choice due to its ease of use.<\/li><li data-start=\"1316\" data-end=\"1388\"><strong data-start=\"1318\" data-end=\"1344\">For SEO and blog content<\/strong>: WooCommerce offers more flexibility.<\/li><li data-start=\"1389\" data-end=\"1467\"><strong data-start=\"1391\" data-end=\"1412\">For larger stores<\/strong>: Shopware or a custom solution provide scalability.<\/li><\/ul><hr data-start=\"1469\" data-end=\"1472\"><h2 data-start=\"1474\" data-end=\"1529\">\u2705 <strong data-start=\"1479\" data-end=\"1527\">2. Optimization of online store speed<\/strong><\/h2><p data-start=\"1531\" data-end=\"1662\"><strong data-start=\"1531\" data-end=\"1559\">Page loading speed <\/strong>is crucial for <strong data-start=\"1574\" data-end=\"1595\">conversions and SEO<\/strong>. Slow pages drive visitors away, which means lost sales. <\/p><h3 data-start=\"1664\" data-end=\"1701\"><strong data-start=\"1668\" data-end=\"1699\">\ud83d\udd39 How to improve speed?<\/strong><\/h3><p data-start=\"1702\" data-end=\"2044\">\u2705 <strong data-start=\"1704\" data-end=\"1746\">Use a fast hosting provider<\/strong> (Cloudways, SiteGround, Kinsta)<br data-start=\"1778\" data-end=\"1781\">\u2705 <strong data-start=\"1783\" data-end=\"1801\">Compress images<\/strong> (Use WebP and TinyPNG)<br data-start=\"1829\" data-end=\"1832\">\u2705 <strong data-start=\"1834\" data-end=\"1878\">Include a CDN (Content Delivery Network)<\/strong> (Cloudflare, BunnyCDN)<br data-start=\"1901\" data-end=\"1904\">\u2705 <strong data-start=\"1906\" data-end=\"1943\">Enable caching<br data-start=\"1943\" data-end=\"1946\"><\/strong>\u2705 <strong data-start=\"1948\" data-end=\"1993\">Reduce unnecessary scripts and plugins<br data-start=\"1993\" data-end=\"1996\"><\/strong>\u2705 <strong data-start=\"1998\" data-end=\"2042\">Use lazy loading for images and videos<\/strong><\/p><p data-start=\"2046\" data-end=\"2164\"><strong data-start=\"2046\" data-end=\"2070\">An example of good practice:<br data-start=\"2070\" data-end=\"2073\"><\/strong>\ud83d\udecd\ufe0f <strong data-start=\"2077\" data-end=\"2087\">Amazon<\/strong> has found that every extra second of downloading reduces sales by <strong data-start=\"2155\" data-end=\"2161\">7%<\/strong>!<\/p><hr data-start=\"2166\" data-end=\"2169\"><h2 data-start=\"2171\" data-end=\"2230\">\u2705 <strong data-start=\"2176\" data-end=\"2228\">3. SEO optimisation for more organic traffic<\/strong><\/h2><p data-start=\"2232\" data-end=\"2307\">SEO is crucial if you want free traffic from Google search.<\/p><h3 data-start=\"2309\" data-end=\"2345\"><strong data-start=\"2313\" data-end=\"2343\">\ud83d\udd39 On-site SEO (on the page)<\/strong><\/h3><p data-start=\"2346\" data-end=\"2650\">\u2705 <strong data-start=\"2348\" data-end=\"2407\">Page title optimization (meta title &amp; description)<br data-start=\"2407\" data-end=\"2410\"><\/strong>\u2705 <strong data-start=\"2412\" data-end=\"2448\">Use of keywords in URLs<\/strong> (<code data-start=\"2450\" data-end=\"2478\">example.com\/tekaski-cevlji<\/code>)<br data-start=\"2479\" data-end=\"2482\">\u2705 <strong data-start=\"2484\" data-end=\"2527\">H1, H2, H3 headings with keywords<br data-start=\"2527\" data-end=\"2530\"><\/strong>\u2705 <strong data-start=\"2532\" data-end=\"2579\">Unique and SEO-optimised product descriptions<br data-start=\"2579\" data-end=\"2582\"><\/strong>\u2705 <strong data-start=\"2584\" data-end=\"2607\">Internal linking (product \u2192 related product \u2192 category)<\/strong><\/p><h3 data-start=\"2652\" data-end=\"2677\"><strong data-start=\"2656\" data-end=\"2675\">\ud83d\udd39 Technical SEO<\/strong><\/h3><p data-start=\"2678\" data-end=\"2920\">\u2705 <strong data-start=\"2680\" data-end=\"2706\">SSL certificate (HTTPS)<\/strong> for security<br data-start=\"2717\" data-end=\"2720\">\u2705 <strong data-start=\"2722\" data-end=\"2737\">XML sitemap<\/strong> and robots.txt for better indexing<br data-start=\"2773\" data-end=\"2776\">\u2705 <strong data-start=\"2778\" data-end=\"2829\">Use structured data (Schema Markup)<\/strong> to display prices and ratings on Google<br data-start=\"2860\" data-end=\"2863\">\u2705 <strong data-start=\"2865\" data-end=\"2885\">301 redirects<\/strong> for removed or modified URLs<\/p><p data-start=\"2922\" data-end=\"3062\">\ud83d\udca1<strong data-start=\"2962\" data-end=\"3013\"> Tip:<\/strong> Use tools like <strong data-start=\"2925\" data-end=\"2935\">Google Search Console, Ahrefs and Screaming Frog<\/strong> to analyse errors and opportunities for improvement.<\/p><hr data-start=\"3064\" data-end=\"3067\"><h2 data-start=\"3069\" data-end=\"3131\">\u2705 <strong data-start=\"3074\" data-end=\"3129\">4. Optimising product pages for more conversions<\/strong><\/h2><p data-start=\"3133\" data-end=\"3237\">Product pages are <strong data-start=\"3152\" data-end=\"3187\">the most critical part of an e-commerce website<\/strong> &#8211; where the visitor makes the purchase decision.<\/p><h3 data-start=\"3239\" data-end=\"3291\"><strong data-start=\"3243\" data-end=\"3289\">\ud83d\udd39 Key elements of a complete product page<\/strong><\/h3><p data-start=\"3292\" data-end=\"3730\">\u2705 <strong data-start=\"3294\" data-end=\"3322\">Catchy product title<\/strong> (<em data-start=\"3324\" data-end=\"3368\">&#8220;Nike Air Max Trainers &#8211; 2024 model&#8221;<\/em>)<br data-start=\"3369\" data-end=\"3372\">\u2705 <strong data-start=\"3374\" data-end=\"3421\">A description that highlights the benefits, not just the features<br data-start=\"3421\" data-end=\"3424\"><\/strong>\u2705 <strong data-start=\"3426\" data-end=\"3469\">High-quality images and videos<\/strong> (360-degree view)<br data-start=\"3493\" data-end=\"3496\">\u2705 <strong data-start=\"3498\" data-end=\"3535\">Visible user reviews and opinions<br data-start=\"3535\" data-end=\"3538\"><\/strong>\u2705 <strong data-start=\"3540\" data-end=\"3599\">Make the &#8220;Add to basket&#8221; and &#8220;Buy now&#8221; buttons visible<br data-start=\"3599\" data-end=\"3602\"><\/strong>\u2705<strong data-start=\"3604\" data-end=\"3638\"> Indicate stock and delivery time<\/strong> (<em data-start=\"3640\" data-end=\"3669\">&#8220;In stock &#8211; delivery in 24h&#8221;<\/em>)<br data-start=\"3670\" data-end=\"3673\">\u2705 <strong data-start=\"3675\" data-end=\"3704\">Show related products<\/strong> for cross-sell and upsell<\/p><p data-start=\"3732\" data-end=\"3876\">\ud83d\udca1 <strong data-start=\"3735\" data-end=\"3758\">Example of good practice<\/strong>:<br data-start=\"3759\" data-end=\"3762\">\ud83d\udecd\ufe0f <strong data-start=\"3766\" data-end=\"3777\">Zalando<\/strong> uses <strong data-start=\"3788\" data-end=\"3810\">facial recognition<\/strong> to suggest the right size of clothes, which reduces returns.<\/p><hr data-start=\"3878\" data-end=\"3881\"><h2 data-start=\"3883\" data-end=\"3930\">\u2705 <strong data-start=\"3888\" data-end=\"3928\">5. Basket and checkout optimisation<\/strong><\/h2><p data-start=\"3932\" data-end=\"4050\">The biggest problem with e-commerce? <strong data-start=\"3964\" data-end=\"3988\">Cart abandonment!<br data-start=\"3988\" data-end=\"3991\"><\/strong>More than <strong data-start=\"3999\" data-end=\"4018\">70% of users<\/strong> abandon their basket without making a purchase.<\/p><h3 data-start=\"4052\" data-end=\"4100\"><strong data-start=\"4056\" data-end=\"4098\">\ud83d\udd39 How to reduce cart abandonment?<\/strong><\/h3><p data-start=\"4101\" data-end=\"4440\">\u2705 <strong data-start=\"4103\" data-end=\"4133\">Enable guest purchases<\/strong> (without registration)<br data-start=\"4153\" data-end=\"4156\">\u2705 <strong data-start=\"4158\" data-end=\"4197\">Minimise checkout steps<\/strong> (maximum 2-3 steps)<br data-start=\"4217\" data-end=\"4220\">\u2705 <strong data-start=\"4222\" data-end=\"4259\">Enable different payment methods<\/strong> (Stripe, PayPal, Apple Pay, Google Pay)<br data-start=\"4299\" data-end=\"4302\">\u2705<strong data-start=\"4304\" data-end=\"4333\"> Add order summary<\/strong> with price and delivery<br data-start=\"4351\" data-end=\"4354\">\u2705<strong data-start=\"4356\" data-end=\"4438\"> Use security badges (SSL, secure payment, money back guarantee<\/strong>)<\/p><p data-start=\"4442\" data-end=\"4555\">\ud83d\udca1 <strong data-start=\"4445\" data-end=\"4468\">Example of good practice<\/strong>:<br data-start=\"4469\" data-end=\"4472\">\ud83d\udecd\ufe0f <strong data-start=\"4476\" data-end=\"4496\">Shopify stores<\/strong> have <strong data-start=\"4503\" data-end=\"4528\">a one-page checkout<\/strong> that improves conversions.<\/p><hr data-start=\"4557\" data-end=\"4560\"><h2 data-start=\"4562\" data-end=\"4609\">\u2705 <strong data-start=\"4567\" data-end=\"4607\">6. Marketing and increasing sales<\/strong><\/h2><p data-start=\"4611\" data-end=\"4690\">Having a shop is not enough &#8211; you need a <strong data-start=\"4650\" data-end=\"4687\">strategy to attract customers<\/strong>.<\/p><p data-start=\"4692\" data-end=\"4980\">\u2705 <strong data-start=\"4694\" data-end=\"4734\">Email marketing (Mailchimp, Klaviyo)<\/strong> &#8211; Sending abandoned baskets<br data-start=\"4766\" data-end=\"4769\">\u2705 <strong data-start=\"4771\" data-end=\"4828\">Retargeting ads (Facebook, Google Ads, TikTok Ads)<br data-start=\"4828\" data-end=\"4831\"><\/strong>\u2705 <strong data-start=\"4833\" data-end=\"4878\">Influencer marketing (Instagram, YouTube)<br data-start=\"4878\" data-end=\"4881\"><\/strong>\u2705 <strong data-start=\"4883\" data-end=\"4922\">Push notifications for special campaigns<br data-start=\"4922\" data-end=\"4925\"><\/strong>\u2705 <strong data-start=\"4927\" data-end=\"4978\">Live chat &amp; chatbot for instant customer assistance<\/strong><\/p><hr data-start=\"4982\" data-end=\"4985\"><h2 data-start=\"4987\" data-end=\"5035\">\u2705 <strong data-start=\"4992\" data-end=\"5033\">7. Safety and regulatory compliance<\/strong><\/h2><p data-start=\"5037\" data-end=\"5176\">\u2705 <strong data-start=\"5039\" data-end=\"5065\">SSL certificate (HTTPS)<br data-start=\"5065\" data-end=\"5068\"><\/strong>\u2705 <strong data-start=\"5070\" data-end=\"5122\">Good refund and privacy policy (GDPR, CCPA)<br data-start=\"5122\" data-end=\"5125\"><\/strong>\u2705 <strong data-start=\"5127\" data-end=\"5174\">Two-factor authentication (2FA) for login<\/strong><\/p><hr data-start=\"5178\" data-end=\"5181\"><h2 data-start=\"5183\" data-end=\"5239\">\ud83d\ude80 <strong data-start=\"5189\" data-end=\"5237\">Conclusion: how to improve your e-commerce?<\/strong><\/h2><p data-start=\"5241\" data-end=\"5538\">1\ufe0f\u20e3 <strong data-start=\"5245\" data-end=\"5308\">Check this checklist to see what you&#8217;re missing.<br data-start=\"5308\" data-end=\"5311\"><\/strong>2\ufe0f\u20e3 <strong data-start=\"5315\" data-end=\"5354\">First, implement quick wins<\/strong> (speed, UX, mobile optimisation).<br data-start=\"5391\" data-end=\"5394\">3\ufe0f\u20e3 <strong data-start=\"5398\" data-end=\"5421\">Use analytics<\/strong> (Google Analytics, Hotjar) to test improvements.<br data-start=\"5473\" data-end=\"5476\">4\ufe0f\u20e3 <strong data-start=\"5480\" data-end=\"5505\">Continuously optimize<\/strong> and improve your store!<\/p><p data-start=\"5540\" data-end=\"5653\" data-is-last-node=\"\"><strong data-start=\"5540\" data-end=\"5610\">Do you have questions or need help optimising your e-commerce?<\/strong> Contact me and I&#8217;ll be happy to help!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Boost Your Online Store with This Checklist! Speed, SEO, UX, CRO, and strategies to increase sales.<br \/>Check the key steps now!  <\/p>\n","protected":false},"author":2,"featured_media":4545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating or Optimizing an Online Store \u2013 Checklist - Adworld: PPC &amp; SEO Experts - Best SEM Services Adworld Internet Marketing: PPC &amp; SEO Experts - Best SEM Services<\/title>\n<meta name=\"description\" content=\"Boost Your Online Store with This Checklist! 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