{"id":4885,"date":"2025-06-18T06:54:22","date_gmt":"2025-06-18T06:54:22","guid":{"rendered":"https:\/\/www.adworld.si\/?page_id=4885"},"modified":"2026-10-25T20:01:18","modified_gmt":"2026-10-25T20:01:18","slug":"portfolio-en","status":"publish","type":"page","link":"https:\/\/www.adworld.si\/en\/portfolio-en\/","title":{"rendered":"Portfolio EN"},"content":{"rendered":"\t\t
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 <\/h1>

Adworld Internet Marketing
Portfolio overview<\/h2>

1.      Highest spending account in 2021<\/h2>

Below you can see the screenshot of my biggest account for 2021. 900k EUR cost with ROAS of 5.9<\/p>

\"Highest<\/p>

2.      Kardena:<\/h2>

30 days before start of optimization (ads were run by full-service agency)<\/p>

\"Kardena:<\/p>

30 days after we started<\/p>

\"Kardena:<\/p>

Last 30 days (we expect 30% growth of conversion numbers with 90 days conversion window).<\/p>

\"Kardena:<\/p>

-Currently we are spending 23k per week, making 75k revenue (over 320k per month in revenue)<\/p>

\"Kardena:<\/p>

October 2024 we spent over 107k with ROAS of 3.4<\/p>

November 2023 \u2013 First time day in history over 30k (first day of BF sale)<\/p>

\"Kardena:<\/p>

-Continue to improve ROAS<\/p>

-Achieve more revenue with less cost.<\/p>

-We are close to 3x in revenue per month since beginning<\/p>

3.    Kardena.eu international Expansion<\/h2>
  • Goal was to expand brand into other European markets. We started with 1 small (Slovenia) and 1 big (Poland).<\/li>
  • We translated the English content to both languages, improved structure of the page and created google ads campaigns for both markets + English campaign for rest of Europe<\/li>
  • Starting point was 19k revenue in 2024, optimisation started in FEB 2025<\/li><\/ul>
     <\/div>
    \"Kardena.eu<\/div>
    • Already in FEB25, we did over 6k of revenue<\/li><\/ul>
      \"Kardena.eu<\/div>
      • MAR25 we did over 20k revenue, beating last whole year\u2019s revenue<\/li><\/ul>
        \"Kardena.eu<\/div>
        • Both targeted countries, saw almost 10x in sales compared to FEB<\/li><\/ul>
          \"Kardena.eu<\/div>
           <\/div>
           <\/div>

          4.    Hisa-Kovin (lead gen)<\/h2>

          Hisa-Kovin.com \u2013 Metal and Inox Fences Manufacturer (Slovenia)<\/strong><\/p>

          Client\u2019s Request:<\/strong> The client approached us with straightforward instructions: “We want more leads. Do what you have to.” No detailed requirements, just complete trust and freedom\u2014a dream scenario!<\/p>

          Our Actions:<\/strong><\/p>

          • \u2705 Full website redesign, delivering a fresh, modern online presence<\/li>
          • \u2705 Development of lead-generation optimized landing pages<\/li>
          • \u2705 Creation of new, SEO-optimized content pages<\/li>
          • \u2705 Improved website structure and navigation for better user experience<\/li>
          • \u2705 Conversion flow optimization<\/li>
          • \u2705 Launch and management of strategic Google Ads campaigns<\/li><\/ul>

            Results Achieved:<\/strong><\/p>

            • \ud83c\udf1f Increased SEO impressions dramatically\u2014from 30 daily impressions in October to a steady 700-800 daily impressions currently<\/li>
            • \ud83c\udf1f Achieved Page 1 ranking for multiple highly competitive industry keywords<\/li>
            • \ud83c\udf1f Reduced Cost Per Acquisition (CPA) to just \u20ac12 for high-season home-building sector leads<\/li><\/ul>
              \"Hisa-Kovin<\/div>

              \"Hisa-Kovin<\/p>

              Leads Growth (Monthly):<\/strong><\/p>

              • \ud83d\udcc8 December: 7 leads<\/li>
              • \ud83d\udcc8 January: 18 leads<\/li>
              • \ud83d\udcc8 February: 34 leads<\/li>
              • \ud83d\ude80 March: 167 leads (nearly 5x month-over-month growth!)<\/li>
              • \ud83d\udcc8  April 235 leads<\/li>
              • \ud83d\udcc8  May 235 leads<\/li>
              •  <\/li><\/ul>

                5.    Bezahlbare Blumen<\/h2>

                Flower e-commerce shop in Germany. They also for long time had low budget and steady sales. After we optimized campaigns and convinced them to spend more, revenue doubled!<\/p>

                Currently they have 700-800% ROI and constantly stable sales.<\/p>

                60% of their revenue comes from Google Ads.<\/p>

                SEP 2021:<\/p>

                \"Bezahlbare<\/p>

                May 2022<\/p>

                \"Bezahlbare<\/p>

                Despite end of COVID and shift back to in-store shopping, website is constantly growing, gaining more market share and is becoming one of top flower resellers in Germany.<\/p>

                Current Setup:<\/p>

                -ROAS between 6 and 7!<\/p>

                \"Bezahlbare<\/p>

                \"Bezahlbare<\/p>

                In October-November 2024 we managed to get another push mainly out of PMAX campaigns<\/p>

                \"Bezahlbare<\/p>

                • Despite lower budget (capped below 50% of possible impressions) \u2013 this is the maximum what they can ship we see:<\/li><\/ul>

                  -more than 30% YOY reduction of cost, 22% more revenue<\/p>

                  -ROAS over 13!<\/p>

                  6.    Sivalna \u2013tehnika<\/h2>

                  The biggest sewing machine reseller in Slovenia. I started to work with them in May 2017. After 1 Month, they reached biggest income, since they measure conversions.<\/p>

                  Below are data from April 2020. Despite COVID, we saw enormous growth in online sales:<\/p>

                  -compared to April 2019 we got 160% more users<\/p>

                  -cost went up by 125%<\/p>

                  -they had over 300% growth in sales and revenue<\/p>

                  Data from Q4 2020 (Covid impact \u2013 physical store closed) and Q4 2019<\/p>

                  \"Sivalna<\/p>

                  -70% click growth in 1 year
                  -113% sales growth
                  -121% revenue growth
                  -same ROI as last year, though budget increased for more than 100% and click price for almost 30%<\/p>

                  Currently, they have ROAS between 8 and 9<\/p>

                  \"Sivalna<\/p>

                  \"Sivalna<\/p>

                  7.    APESA.ch<\/h2>

                  E-commerce shop with children\u2019s toys and Christmas lights. Data from Q2 & Q3 2020, compared to same period in 2019 (they were managing adwords alone back then)<\/p>

                  \"APESA.ch<\/p>

                  -138% growth in users<\/p>

                  -85% higher costs<\/p>

                  -22% lower CPC<\/p>

                  -350% more conversions<\/p>

                  -221% more revenue<\/p>

                  In the season of 2021 (March \u2013 August) we managed to increase revenue by 37.75%, despite 2021 being worse for the industry as 2020 (biggest sales happened during covid lockdowns)<\/p>

                  \"APESA.ch<\/p>

                  Apesa Weihnactsbeleuchtung<\/h2>

                  They are selling Christmas lights in Switzerland. Here are data from Q4 of 2020 VS 2019<\/p>

                  \"Apesa<\/p>

                  -173% more clicks
                  -391% more users
                  -395% more sales
                  -290% more revenue<\/p>

                  Latest data (October 2021)<\/p>

                  \"Apesa<\/p>

                  -ROI 410% – one of the highest so far.<\/p>

                  YOY growth OCT 2020\/21<\/p>

                  \"Apesa<\/p>

                  8.    Helden Tragen<\/h2>

                  Baby online shop. Data for Q4 of 2020 VS Q4 of 2019<\/p>

                  \"Helden<\/p>

                  -336% more clicks<\/p>

                  -809% more users<\/p>

                  -300% more sales<\/p>

                  -650% more revenue<\/p>

                  Current setup (DEC 2023):<\/p>

                  • ROAS of 4 \u2013 4.5<\/li><\/ul>
                    \"Helden<\/div>

                    9.    Limasbaby:<\/h2>

                    Baby carrier retailer in Germany. They work with us for more than 3 years.<\/p>

                    Comparison through the years \u2013 September data:<\/p>

                    SEP 2019<\/p>

                    \"Limasbaby:<\/p>

                    SEP 2020<\/p>

                    -we managed to convince them to rise budgets and invest more into non-brand campaigns<\/p>

                    SEP 2021<\/p>

                    10.                       Caretronic \u2013 Lead gen<\/h2>

                    Very niche segment of Nurse Call Systems. The challenge was a high CPC, compared to E-Commerce. Quality of the leads is therefore very important.<\/p>

                    Data shown is Feb2023-Nov2023 VS Feb-Nov2022<\/p>

                    \"Caretronic<\/p>

                    -Despite going away from Branding campaigns (display, Youtube), they massively increased their results:<\/p>

                    -80% higher account spend.<\/p>

                    -95% more conversions, with better quality as previous year<\/p>

                    -lower CPA<\/p>

                    In the same time, they got more leads through SEO<\/p>

                    \"Caretronic<\/p>

                    Current results 24.01. \u2013 22.02.2024 VS 2023:<\/p>

                    \"Caretronic<\/p>

                    SEP 2024 VS 2023<\/p>

                    \"Caretronic<\/p>

                    -300% more leads as previous year<\/p>

                    -CPA less than 10% higher as last year despite 3x higher budget<\/p>

                     <\/h2>

                    11.                       Other customers:<\/h2>

                    EUROSENDER SARL (in Q4 of 2020 they had 350% more clicks, 280% more sales and 327% more revenue as Q4 of 2019)<\/p>

                    12.                       SEO Results:<\/h2>

                    Hisa-kovin.com<\/strong><\/h2>
                    \"Hisa-kovin.com<\/div>
                    • Starting with just over 60-70 impressions per day in OCT24 going up to 700-800 in MAR, APR 2025. We have many competitive keywords on page 1 of Google. 8x more clicks in the past 3 months as before, 14 avg. positions gained\"Hisa-kovin.com<\/li><\/ul>
                      \"Hisa-kovin.com<\/div>

                      Stular.com<\/strong><\/h2>
                      \"Stular.com<\/div>

                      Client made a new website and joined 2 domains into one. Developers didn\u2019t know basic SEO and forgot to make 301 from the old to new URLs. Therefore, client lost 80% of traffic and REVENUE.<\/p>

                      We took the following steps: Identify old URLs and New URLs, create proper 301 re-directs, suggest better website Title, Meta description and made sure Google is indexing website properly. <\/p>

                      Results:<\/p>

                      • 300% more impressions in only 3 months, compared to 3 months before<\/li>
                      • 80% more clicks compared to previous period<\/li><\/ul>

                        After just 3 months, the customer got back all his lost traffic and recovered a big portion of his revenue.<\/p>

                        Vrtneute24<\/strong><\/h2>
                        \"Vrtneute24<\/div>

                        We improved UX, Categories, added new products, created content and made technical SEO Optimisation.<\/p>

                        Results:<\/p>

                        Last 3 months compared to previous year <\/p>

                        • Impressions grew by 80%<\/li>
                        • Clicks grew by 55%<\/li><\/ul>

                          Client A<\/h2>
                          \"Client<\/div>

                          Client B<\/h2>
                          \"Client<\/div>

                          The results of our work are normally visible after only 1 month.<\/strong>
                          You can expect:<\/p>

                          -higher CTR<\/p>

                          -lower CPA*<\/p>

                          -less bounced users<\/p>

                          -many cases of reduced CPC<\/p>

                          -higher conversion rates*<\/p>

                          -higher ROAS*<\/p>

                          *if conversion tracking is working<\/p>

                          This are internal data, only intended to present our work. It\u2019s strictly forbidden to distribute this document!<\/h2>

                                                                                                                                                          Adworld.si\u00a9 2025 all rights reserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                            Adworld Internet Marketing Portfolio overview 1.      Highest spending account in 2021 Below you can see the screenshot of my biggest account for 2021. 900k EUR cost with ROAS of 5.9 2.      Kardena: 30 days before start of optimization (ads were run by full-service agency) 30 days after we started Last 30 days (we expect […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4885","page","type-page","status-publish","hentry"],"yoast_head":"\nGoogle Ads Case Studies and Results | Adworld<\/title>\n<meta name=\"description\" content=\"Real Google Ads results for clients in Slovenia, Austria, Germany and Switzerland: e-commerce growth, lead generation and international expansion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adworld.si\/en\/portfolio-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Case Studies and Results | Adworld\" \/>\n<meta property=\"og:description\" content=\"Real Google Ads results for clients in Slovenia, Austria, Germany and Switzerland: e-commerce growth, lead generation and international expansion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adworld.si\/en\/portfolio-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Adworld\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Adworldppc\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-25T20:01:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adworld.si\/wp-content\/uploads\/2026\/10\/portfolio-highest-spending-account-in-2021-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"326\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/portfolio-en\\\/\",\"url\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/portfolio-en\\\/\",\"name\":\"Google Ads Case Studies and Results | Adworld\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/portfolio-en\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/portfolio-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adworld.si\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/portfolio-highest-spending-account-in-2021-1.webp\",\"datePublished\":\"2025-06-18T06:54:22+00:00\",\"dateModified\":\"2026-10-25T20:01:18+00:00\",\"description\":\"Real Google Ads results for clients in Slovenia, Austria, Germany and Switzerland: e-commerce growth, lead generation and international expansion.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/portfolio-en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adworld.si\\\/en\\\/portfolio-en\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/portfolio-en\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adworld.si\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/portfolio-highest-spending-account-in-2021-1.webp\",\"contentUrl\":\"https:\\\/\\\/www.adworld.si\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/portfolio-highest-spending-account-in-2021-1.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/portfolio-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio EN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adworld.si\\\/en\\\/\",\"name\":\"Adworld Internet Marketing: PPC & SEO Experts - Best SEM Services\",\"description\":\"Grow your traffic and sales with our Digital Marketing Services. 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